{"id":187,"date":"2025-03-09T00:21:42","date_gmt":"2025-03-08T23:21:42","guid":{"rendered":"https:\/\/www.groupe-asten.fr\/retail\/?page_id=187"},"modified":"2025-11-19T10:40:36","modified_gmt":"2025-11-19T09:40:36","slug":"pilotage-strategique","status":"publish","type":"page","link":"https:\/\/www.groupe-asten.fr\/retail\/pilotage-strategique\/","title":{"rendered":"Pilotage strat\u00e9gique de vos magasins"},"content":{"rendered":"\n         \n     \n     \n<div class=\"wp-block__enrichi relative  align  \">\n\n     \n\n     <div class=\"contenu flex sm-f-fdc lg-f-aic f-gap2 lg-f-gap6 f-fit relative z1\">\n         <div class=\"relative w100 f-elem \">\n                        <div class=\"img--fond ratio \">\n                 <img decoding=\"async\" src=\"https:\/\/www.groupe-asten.fr\/retail\/wp-content\/uploads\/sites\/2\/2025\/05\/Pilotage-strategique-magasins_Plan-de-travail-1.png\" srcset=\"https:\/\/www.groupe-asten.fr\/retail\/wp-content\/uploads\/sites\/2\/2025\/05\/Pilotage-strategique-magasins_Plan-de-travail-1.png 1366w, https:\/\/www.groupe-asten.fr\/retail\/wp-content\/uploads\/sites\/2\/2025\/05\/Pilotage-strategique-magasins_Plan-de-travail-1-300x169.png 300w, https:\/\/www.groupe-asten.fr\/retail\/wp-content\/uploads\/sites\/2\/2025\/05\/Pilotage-strategique-magasins_Plan-de-travail-1-1024x576.png 1024w, https:\/\/www.groupe-asten.fr\/retail\/wp-content\/uploads\/sites\/2\/2025\/05\/Pilotage-strategique-magasins_Plan-de-travail-1-768x432.png 768w\" alt=\"Pilotage strat\u00e9giques magasins\" width=\"1366\" height=\"768\" alt=\"Pilotage strat\u00e9giques magasins\">\n            <\/div>\n                    <\/div>\n\n\n\n    <div class=\"f-elem has-txt-color\">\n                 <h2 class=\"mb1 fw5 has-txt-color\"> Notre solution <span class=\"txt-gradient2\">centralis\u00e9e de supervision des magasins<\/span><\/h2>\n         <p>Gr\u00e2ce \u00e0 notre outil, vous pilotez chaque point d\u2019encaissement en temps r\u00e9el :<\/p>\n<ul>\n<li>Centralisez toutes vos donn\u00e9es,<\/li>\n<li>Pilotez l\u2019activit\u00e9 avec pr\u00e9cision,<\/li>\n<li>Comprenez en profondeur les parcours clients.<\/li>\n<\/ul>\n<p>Simplifiez la gestion, maximisez l\u2019efficacit\u00e9 et prenez les bonnes d\u00e9cisions pour propulser votre business \u00e0 un niveau sup\u00e9rieur ! Tout \u00e7a, en un clin d&rsquo;\u0153il.<\/p>\n\n\n          \n        \n   <\/div>\n     <\/div>\n<\/div>\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n            \n\n\n<div class=\"wp-block__reassurance flex relative f-gap6 has-background has-contrast-background-color alignfull has--font-size has-body-color \">\n\n     \n    <div class=\"img--fond absolute-full zi0\">\n                      <img decoding=\"async\" src=\"https:\/\/www.groupe-asten.fr\/retail\/wp-content\/themes\/roquette-twig\/static\/images\/bg_rea_retail.webp\" alt>\n                   \n    <\/div>\n\n\n\n          <div class=\"contenu zi1\">\n             <div class=\"flex sm-f-fdc sm-f-aifs f-gap2 lg-f-aic lg-f-jcsb lg-f-gap4\">\n                       \n           <h2 class=\"fw6 sm-mb1 has-body-color\">Avec notre solution, la gestion de votre r\u00e9f\u00e9rentiel articles n\u2019a jamais \u00e9t\u00e9 aussi simple et fluide<\/h2>\n\n             \n                            <\/div>\n\n                   <div class=\"grid c1 cg4 lg-c4 lg-cg6 mt6\">\n                                <div class=\"sm-flex sm-f-gap1\">\n                      <img decoding=\"async\" class=\"mb1\" src=\"https:\/\/www.groupe-asten.fr\/retail\/wp-content\/uploads\/sites\/2\/2025\/07\/croissance.svg\" srcset=\"\" alt=\"\" width=\"50\" height=\"56\" alt=\"\">\n                                                                              <h3 class=\"mb0_75 fs-m has-body-color\">Centralisez vos produits <\/h3>\n                                           \n                    <p class=\"m0 has-body-color\">Et distribuez-les \u00e0 vos magasins, par groupe ou sur l\u2019ensemble du r\u00e9seau.<\/p>\n                    \n                <\/div>\n                             <div class=\"sm-flex sm-f-gap1\">\n                      <img decoding=\"async\" class=\"mb1\" src=\"https:\/\/www.groupe-asten.fr\/retail\/wp-content\/uploads\/sites\/2\/2025\/07\/connaissance.svg\" srcset=\"\" alt=\"\" width=\"52\" height=\"64\" alt=\"\">\n                                                                              <h3 class=\"mb0_75 fs-m has-body-color\">G\u00e9rez les autorisations<\/h3>\n                                           \n                    <p class=\"m0 has-body-color\">En d\u00e9finissant des droits d\u2019acc\u00e8s pr\u00e9cis, vous pouvez aussi bien lancer des campagnes promotionnelles au niveau central que local, et faire de m\u00eame avec la gestion des articles.<\/p>\n                    \n                <\/div>\n                             <div class=\"sm-flex sm-f-gap1\">\n                      <img decoding=\"async\" class=\"mb1\" src=\"https:\/\/www.groupe-asten.fr\/retail\/wp-content\/uploads\/sites\/2\/2025\/07\/route.svg\" srcset=\"\" alt=\"\" width=\"59\" height=\"59\" alt=\"\">\n                                                                              <h3 class=\"mb0_75 fs-m has-body-color\">B\u00e9n\u00e9ficiez d\u2019un outil tout-en-un<\/h3>\n                                           \n                    <p class=\"m0 has-body-color\">Pour une gestion optimale, rapide et sans tracas.<\/p>\n                    \n                <\/div>\n                             <div class=\"sm-flex sm-f-gap1\">\n                      <img decoding=\"async\" class=\"mb1\" src=\"https:\/\/www.groupe-asten.fr\/retail\/wp-content\/uploads\/sites\/2\/2025\/07\/ampoule.svg\" srcset=\"\" alt=\"\" width=\"63\" height=\"57\" alt=\"\">\n                                                                              <h3 class=\"mb0_75 fs-m has-body-color\">Gagnez en flexibilit\u00e9<\/h3>\n                                           \n                    <p class=\"m0 has-body-color\">Ouvrir un magasin n&rsquo;a jamais \u00e9t\u00e9 aussi simple ! Clonez un existant et configurez uniquement les diff\u00e9rences.<\/p>\n                    \n                <\/div>\n                        <\/div>\n         \n\n        \n    \n          <\/div>\n\n  \n    <\/div>\n\n\n\n\n<section class=\"wp-block__encarts  align is-style-2\">\n\n   <div class=\"contenu\">\n            <h2 class=\"f-elem fw7 has-txt-color\"><\/h2>\n\n                \n                \n        <ul class=\"grid c1 cg1 p0 m0 mt3 \">\n                \n                    <li class=\"card__base__encarts relative\">\n\n                        <div>\n                            \n       <img decoding=\"async\" class=\"mb0_75\" width=\"\" height=\"\" alt=\"\" src=\"\" srcset=\"\" \/>\n\n       \n\n        <h3 class=\"tease__title fs-l fw5 mb0_50 focus__heading\"> \n                            <span class=\"txt-gradient2\">Int\u00e9grez les donn\u00e9es dans vos outils<\/span>\n                                            <\/h3>\n\n                              \n                             \n                                     <p>Optimisez la gestion de vos magasins avec une analytique fine, <strong>bas\u00e9e sur des donn\u00e9es fiables en temps r\u00e9el<\/strong>. Exploitez ces informations dans vos outils habituels, <strong>automatisez vos d\u00e9cisions<\/strong> et <strong>am\u00e9liorez l\u2019exp\u00e9rience client<\/strong>.<\/p>\n<p>Avec des connecteurs et des tableaux de bord pr\u00eats \u00e0 l\u2019emploi, transformez vos donn\u00e9es en actions directement depuis votre \u00e9cosyst\u00e8me digital.<\/p>\n\n                         \n                               \n                                  \n                        <\/div>\n\n                        \n                    <\/li>\n\n        \n                    <li class=\"card__base__encarts relative\">\n\n                        <div>\n                            \n       <img decoding=\"async\" class=\"mb0_75\" width=\"\" height=\"\" alt=\"\" src=\"\" srcset=\"\" \/>\n\n       \n\n        <h3 class=\"tease__title fs-l fw5 mb0_50 focus__heading\"> \n                            <span class=\"txt-gradient2\">D\u00e9ploiement rapide \u00e0 grande \u00e9chelle<\/span>\n                                            <\/h3>\n\n                              \n                             \n                                     <p><span data-teams=\"true\">D\u00e9ployez rapidement votre solution d&rsquo;encaissement \u00e0 l\u2019\u00e9chelle nationale avec <strong>une int\u00e9gration simplifi\u00e9e \u00e0 votre SI<\/strong>. Synchronisez votre base articles en temps r\u00e9el sur l\u2019ensemble de vos points de vente, ainsi que les stocks et assurez une gestion centralis\u00e9e des prix.<\/span><\/p>\n<p><span data-teams=\"true\">Offrez \u00e0 vos \u00e9quipes un acc\u00e8s s\u00e9curis\u00e9 aux donn\u00e9es, favorisant des d\u00e9cisions strat\u00e9giques bas\u00e9es sur des analyses avanc\u00e9es en fonction des profils.<\/span><\/p>\n\n                         \n                               \n                                  \n                        <\/div>\n\n                        \n                    <\/li>\n\n            <\/ul>\n\n   <\/div>\n\n    <\/section>\n\n<\/div>\n\n\n\n<div class=\"wp-block__contact flex relative lg-f-gap6 has-background has-contrast-background-color  align has--font-size has-body-color\">\n\n\n    <div class=\"img--fond absolute-full zi0\">\n                      <img decoding=\"async\" src=\"https:\/\/www.groupe-asten.fr\/retail\/wp-content\/themes\/roquette-twig\/static\/images\/bg_bloc_contact_retail.webp\" alt=\"\">\n                  \n    <\/div>\n\n          <div class=\"contenu flex sm-f-fdc lg-f-aic lg-f-jcsb zi1\">\n                   \n        <div>\n              <h2 class=\"fw6 sm-mb1 has-body-color\">Pilotez chaque magasin comme un pro<br><span class=\"txt-gradient\">sans complexit\u00e9.<\/span><\/h2>\n\n             \n        <\/div>\n\n\n              \n\n\n            \n     <div class=\"sm-mt1\">\n            <a href=\"https:\/\/www.groupe-asten.fr\/retail\/contact\/\" class=\"cta--contrast--icon--r\">Demandez une d\u00e9mo ! <svg class=\"btn_arrow_r\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.86187 7.11266L0.748998 7.11266L0.748992 5.61527L9.86187 5.61526L5.84587 1.59926L6.90469 0.540435L12.7282 6.36396L6.90468 12.1875L5.84586 11.1287L9.86187 7.11266Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n     <\/div>\n\n         \n\n          <\/div>\n\n  \n    <\/div>\n\n\n\n\n\n    \n\n\n    \n\n<aside class=\"wp-block__slider item--4   align \">\n\n   <div class=\"contenu\">\n\n        <div class=\"flex sm-f-fdc f-fit\">\n            <h2 class=\"f-elem fw7 sm-mb2 has-txt-color\">Les services associ\u00e9s<\/h2>\n\n           <div class=\"f-elem\">\n                <p>Du pilotage de votre activit\u00e9 jusqu\u2019\u00e0 l\u2019encaissement du client final, la suite rPos r\u00e9pond \u00e0 une multitude de besoins, d\u00e9couvrez l\u2019ensemble de nos modules.<\/p>\n\n\n           <\/div>\n       \n        <\/div>\n\n    <div class=\"relative glide\">\n         <div class=\"glide__track\" data-glide-el=\"track\">\n            <ul class=\"glide__slides\">\n                     \n                    <li class=\"card__base__focus__slider  relative has-contrast-background-color\">\n                          \n                               <div>\n                                \n                                <h3 class=\"tease__title fs-l fw5 mb0_50 focus__heading\"> \n                                    <a title href=\"https:\/\/www.groupe-asten.fr\/retail\/fidelisez-la-relation-client\/\">Personnalisez la relation client<\/a>\n                                <\/h3>\n\n                              \n                                <p class=\"tease__excerpt mb2\">\n                                     Renforcez l\u2019engagement client avec une gestion compl\u00e8te des programmes, avantages et portefeuilles digitaux.\n                         \n                                <\/p>\n                                  \n                                     <svg class=\"arrow_r\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M15.2145 8.74987L8.5095 2.04486L10.2773 0.2771L20 9.99987L10.2773 19.7225L8.5095 17.9548L15.2145 11.2499H0V8.74987H15.2145Z\" fill=\"black\"\/>\n<\/svg>\n\n                          \n                               <\/div>\n\n                    <\/li>\n\n        \n                    <li class=\"card__base__focus__slider  relative has-contrast-background-color\">\n                          \n                               <div>\n                                \n                                <h3 class=\"tease__title fs-l fw5 mb0_50 focus__heading\"> \n                                    <a title href=\"https:\/\/www.groupe-asten.fr\/retail\/dynamisez-les-ventes\/\">Dynamisez les ventes<\/a>\n                                <\/h3>\n\n                              \n                                <p class=\"tease__excerpt mb2\">\n                                     Boostez vos ventes avec une gestion fine des promotions, offres cibl\u00e9es et op\u00e9rations commerciales multi-canaux.\n                         \n                                <\/p>\n                                  \n                                     <svg class=\"arrow_r\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M15.2145 8.74987L8.5095 2.04486L10.2773 0.2771L20 9.99987L10.2773 19.7225L8.5095 17.9548L15.2145 11.2499H0V8.74987H15.2145Z\" fill=\"black\"\/>\n<\/svg>\n\n                          \n                               <\/div>\n\n                    <\/li>\n\n        \n                    <li class=\"card__base__focus__slider  relative has-contrast-background-color\">\n                          \n                               <div>\n                                \n                                <h3 class=\"tease__title fs-l fw5 mb0_50 focus__heading\"> \n                                    <a title href=\"https:\/\/www.groupe-asten.fr\/retail\/gerez-vos-produits-et-les-approvisionnement\/\">G\u00e9rez vos produits et les approvisionnement<\/a>\n                                <\/h3>\n\n                              \n                                <p class=\"tease__excerpt mb2\">\n                                     Centralisez la gestion de vos donn\u00e9es, produits, utilisateurs et r\u00e8gles m\u00e9tiers en toute simplicit\u00e9.\n                         \n                                <\/p>\n                                  \n                                     <svg class=\"arrow_r\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M15.2145 8.74987L8.5095 2.04486L10.2773 0.2771L20 9.99987L10.2773 19.7225L8.5095 17.9548L15.2145 11.2499H0V8.74987H15.2145Z\" fill=\"black\"\/>\n<\/svg>\n\n                          \n                               <\/div>\n\n                    <\/li>\n\n        \n                    <li class=\"card__base__focus__slider  relative has-contrast-background-color\">\n                          \n                               <div>\n                                \n                                <h3 class=\"tease__title fs-l fw5 mb0_50 focus__heading\"> \n                                    <a title href=\"https:\/\/www.groupe-asten.fr\/retail\/experience-omnicanalite\/\">Encaissement en omnicanalit\u00e9<\/a>\n                                <\/h3>\n\n                              \n                                <p class=\"tease__excerpt mb2\">\n                                     Offrez une exp\u00e9rience d\u2019encaissement fluide et omnicanale, int\u00e9gr\u00e9e au parcours client, en magasin et en ligne.\n                         \n                                <\/p>\n                                  \n                                     <svg class=\"arrow_r\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M15.2145 8.74987L8.5095 2.04486L10.2773 0.2771L20 9.99987L10.2773 19.7225L8.5095 17.9548L15.2145 11.2499H0V8.74987H15.2145Z\" fill=\"black\"\/>\n<\/svg>\n\n                          \n                               <\/div>\n\n                    <\/li>\n\n                <\/ul>\n        <\/div>\n\n <div data-glide-el=\"controls\" class=\"slider_controls flex f-jcfe f-gap1_5 f-aic mt2\">\n    <button class=\"slider__arrow slider__arrow--prev glide__arrow glide__arrow--prev pointer\" data-glide-dir=\"&lt;\">\n    <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.7855 8.74987L11.4905 2.04486L9.72275 0.2771L0 9.99987L9.72275 19.7225L11.4905 17.9548L4.7855 11.2499H20V8.74987H4.7855Z\" fill=\"black\"\/>\n<\/svg>\n\n    <\/button>\n\n    <button class=\"slider__arrow slider__arrow--next glide__arrow glide__arrow--next pointer\" data-glide-dir=\"&gt;\">\n       <svg class=\"arrow_r\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M15.2145 8.74987L8.5095 2.04486L10.2773 0.2771L20 9.99987L10.2773 19.7225L8.5095 17.9548L15.2145 11.2499H0V8.74987H15.2145Z\" fill=\"black\"\/>\n<\/svg>\n\n    <\/button>\n  <\/div>\n\n    <\/div>\n   <\/div>\n\n\n\n  \n    <\/aside>\n\n\n\n\n        \n<div class=\"wp-block__shorts flex relative f-gap6  is-style-white alignfull\">\n\n\n    \n\n\n          <div class=\"contenu sm-f-fdc flex lg-f-aic f-gap3 lg-f-gap6 f-fit zi1\">\n\n            <div class=\"f-elem\">\n                \n                       \n           <h2 class=\"fw5 fs-xxl sm-mb1 mb2\">Parce que chaque m\u00e9tier a ses <span class=\"txt-gradient2\">besoins uniques.<\/span><\/h2>\n\n             \n             <p>Notre outil s\u2019adapte \u00e0 diff\u00e9rents verticaux m\u00e9tiers pour r\u00e9pondre \u00e0 vos besoins sp\u00e9cifiques. S\u00e9lectionner votre domaine d\u2019activit\u00e9 et d\u00e9couvrez comment notre solution centralis\u00e9e vous offre flexibilit\u00e9, contr\u00f4le et efficacit\u00e9 sur-mesure pour chaque domaine.<\/p>\n\n\n                           <\/div>\n\n                     <div class=\"f-elem\">\n               <div class=\"grid c1 cg1\">\n                                <div class=\"card__focus__white flex py1_5 px2 b_radius--16 f-jcsb f-aic\">\n                    <div class=\"flex f-gap2\">\n                          <img decoding=\"async\" src=\"https:\/\/www.groupe-asten.fr\/retail\/wp-content\/uploads\/sites\/2\/2025\/07\/alimentaire.svg\" srcset=\"\" alt=\"\" width=\"24\" height=\"26\" alt=\"\">\n                                        <h3 class=\"mb0 fs-m focus__heading\"><a title href=\"https:\/\/www.groupe-asten.fr\/retail\/commerce-alimentaire\/\">Commerce alimentaire<\/a><\/h3>\n                    <\/div>\n\n                    <svg class=\"arrow_r\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M15.2145 8.74987L8.5095 2.04486L10.2773 0.2771L20 9.99987L10.2773 19.7225L8.5095 17.9548L15.2145 11.2499H0V8.74987H15.2145Z\" fill=\"black\"\/>\n<\/svg>\n\n                    \n                <\/div>\n                             <div class=\"card__focus__white flex py1_5 px2 b_radius--16 f-jcsb f-aic\">\n                    <div class=\"flex f-gap2\">\n                          <img decoding=\"async\" src=\"https:\/\/www.groupe-asten.fr\/retail\/wp-content\/uploads\/sites\/2\/2025\/07\/commerce.svg\" srcset=\"\" alt=\"\" width=\"22\" height=\"25\" alt=\"\">\n                                        <h3 class=\"mb0 fs-m focus__heading\"><a title href=\"https:\/\/www.groupe-asten.fr\/retail\/commerce-specialise\/\">Commerce sp\u00e9cialis\u00e9<\/a><\/h3>\n                    <\/div>\n\n                    <svg class=\"arrow_r\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M15.2145 8.74987L8.5095 2.04486L10.2773 0.2771L20 9.99987L10.2773 19.7225L8.5095 17.9548L15.2145 11.2499H0V8.74987H15.2145Z\" fill=\"black\"\/>\n<\/svg>\n\n                    \n                <\/div>\n                             <div class=\"card__focus__white flex py1_5 px2 b_radius--16 f-jcsb f-aic\">\n                    <div class=\"flex f-gap2\">\n                          <img decoding=\"async\" src=\"https:\/\/www.groupe-asten.fr\/retail\/wp-content\/uploads\/sites\/2\/2025\/07\/sport.svg\" srcset=\"\" alt=\"\" width=\"24\" height=\"24\" alt=\"\">\n                                        <h3 class=\"mb0 fs-m focus__heading\"><a title href=\"https:\/\/www.groupe-asten.fr\/retail\/mode-et-sport\/\">Mode et sport<\/a><\/h3>\n                    <\/div>\n\n                    <svg class=\"arrow_r\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M15.2145 8.74987L8.5095 2.04486L10.2773 0.2771L20 9.99987L10.2773 19.7225L8.5095 17.9548L15.2145 11.2499H0V8.74987H15.2145Z\" fill=\"black\"\/>\n<\/svg>\n\n                    \n                <\/div>\n                        <\/div>\n           <\/div>\n                    \n             \n  \n    <\/div>\n\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":408,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Pilotage strat\u00e9gique de vos magasins - 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